Book Recommendations from the Engineering Team

Authors: Tom & David Kelley

Too often, companies and individuals assume that creativity and innovation are the domain of the “creative types.” But two of the leading experts in innovation, design, and creativity on the planet show us that each one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.

Who can read: Design Engineers, Design enthusiasts

Authors: Tom Kelley

In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit. In entertaining anecdotes, Kelley illustrates some of his firm's own successes (and joyful failures), as well as pioneering efforts at other leading companies. The book reveals how teams research and immerse themselves in every possible aspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences.

Who can read: Design engineers, product managers, entrepreneurs, design enthusiasts

Authors: Tim Brown

This book introduces the idea of design thinking‚ the collaborative process by which the designer′s sensibilities and methods are employed to match people′s needs not only with what is technically feasible and a viable business strategy. In short‚ design thinking converts need into demand. It′s a human−centered approach to problem solving that helps people and organizations become more innovative and more creative.

Who can read: Design engineers, product managers, entrepreneurs, design enthusiasts

Authors: Howard Johnson and Martin Graham

Focused on the field of knowledge between digital and analog circuit theory, this new text will help engineers working with digital systems shorten their product development cycles and fix their latest design problems. The topics covered include signal reflection, crosstalk, and noise problems which occur in high speed digital machines (above 10 megahertz).

Who can read: Digital logic designers, staff and senior communications scientists, and digital design enthusiasts.

Authors: Henry W. Ott

This book reflects the most recent developments in the field of electromagnetic compatibility (EMC) and noise reduction, and their practical applications to the design of analog and digital circuits in various systems. Key topics include cabling, grounding, filtering, shielding, digital circuit grounding and layout, ESD, digital circuit power distribution and decoupling, PCB layout and stack-up, RF and transient immunity, power line disturbances, pre-compliance EMC measurements

Who can read: Any and all practicing engineers who face EMC and regulatory compliance issues. Also ideal as textbook for EE courses at the advanced undergraduate and graduate levels.

Authors: Paul Horowitz

The third edition includes 90 oscilloscope screenshots illustrating the behavior of working circuits, dozens of graphs giving highly useful measured data which you need when designing circuits, and 80 tables (listing some 1650 active components), enabling intelligent choice of circuit components by listing essential characteristics (both specified and measured) of available parts.

Who can read: Student or researcher, professional or amateur, working with electronic circuits

Authors: Dan Cuffaro

This book Includes information on measurement conversions, trademark and copyright standards, patents, and product-related intellectual property rights/standards, setting up files for prototyping and production runs, and manufacturing and packaging options to optimize designs.

Who can read: Industrial and Product Designers

Authors: Don Norman

This book is a guide to human-centered design and shows that usability is just as important as aesthetics. This book highlights the rules to good, usable design and is a powerful primer on how -- and why -- some products satisfy customers while others only frustrate them.

Who can read: Industrial, Product and UI/UX Designers

Authors: Dieter Rams

The author earlier came up with ten principles that advocate for a purist, almost imperceptible design. These principles are still considered timeless fundaments of design theory and practice today. The book explores the ideas, criteria, and methods behind Rams’s creations and reveals how a shifting culture of product manufacturing gave rise to universal design benchmarks.

Who can read: Industrial, Product and UI/UX Designers

Authors: Rob Thompson

This fundamental new resource is organized into four easily referenced parts—Forming, Cutting, Joining, and Finishing—over seventy manufacturing processes are explained in depth with full technical descriptions; analyses of the typical applications, design opportunities, and considerations each process offers; and information on cost, speed, and environmental impact.

Who can read: Product designers, 3D designers, engineers, and architects

Authors: Steve Krug

This book covers the principles of intuitive navigation, information design and mobile usability with some great examples and illustrations.

Who can read: Web designers and developers

Authors: Nir Eyal

A how-to guide for building better products. The author explains the “Hook Model” -- a four steps process embedded into the products of many successful companies to subtly encourage customer behavior.

Who can read: Product managers, designers, marketers, startup founders and anyone who seeks to understand how products influence our behavior

Authors: Leah Buley

The author prescribes a range of approaches that have big impact and take less time and fewer resources than the standard lineup of UX deliverables

Who can read: UI UX Designers

Authors: Alan Cooper

This book includes discussions on mobile apps, touch interfaces, screen size considerations, and more. The book explores contemporary interface, interaction, and product design methods, design for mobile platforms and consumer electronics, state-of-the-art interface recommendations and updated Goal-Directed Design methodology

Who can read: Design practitioners and developers

Authors: Frederick Brooks Jr.

With a blend of software engineering facts and thought-provoking opinions, Fred Brooks offers insight for anyone managing complex projects. Its central theme is that “adding manpower to a late software project makes it later.” This idea is known as Brooks' law and is presented along with the second-system effect and advocacy of prototyping.

Who can read: Project managers, Software engineers/developers

Authors: Various

To-the-point, authoritative, no-nonsense solutions have been a trademark of O'Reilly books. The ‘In a Nutshell’ series of technical handbooks have earned a solid reputation in the field as the well-thumbed references that sit beside the knowledgeable developer's keyboard. Each handbook is written by technical experts from their respective fields. Some of the recent “In a Nutshell” series include

• SQL in a Nutshell, 4th Edition (July 2017)
• Algorithms in a Nutshell, 2nd Edition (March 2017)
• Python in a Nutshell, 3rd Edition (December 2015)
• C in a Nutshell, 2nd Edition (December 2015)
• C# 6.0 in a Nutshell, 6th Edition (November 2015)

Who can read: All types of Developers